Original Logo of the Podcast
New Logo and current podcast Art of the Podcast.
the logo is inspired by sound waves and visualizations of sound files in film editing software. the texture and color is inspired by the grain attributed to the look of 35mm film stock.
The theme later carries itself into the intro animation developed specifically for new episodes of the podcast.
AS SEEN IN LATER DESIGNS, A SECONDARY PAPER TEXTURE IS USED FOR SOCIAL AND DIGITAL MEDIA.
Sample YouTube thumbnail for full episodes
Sample thumbnail for TikTok & Instagram Reels
Sample YouTube thumbnail for clips
Sample podcast art
One of the more difficult aspects of this project was developing assets for audio-only episodes. taking inspiration from older episodes of the a24 podcast and our own logo, i took advantage of our existing sound wave imagery to call back to the brand and provide a visual representation of the podcast.
FOR CERTAIN EPISODES THAT MAY FEATURE CERTAIN GUESTS SHOWING UP TEMPORARILY, HAVING THEIR PICTURE DISSOLVE IN AND OUT OF THE FRAME RESEMBLED THE GUEST POPPING IN AND OUT OF A PHYSICAL ROOM.
Since the launch of this rebrand in October 2025, HTP's main YouTUbe Channel reached its first 1,000 subscribers by the beginning of December 2025. On Instagram, HTP's account grew by 400+ followers from 48.
At The same time as the launch of the rebrand, HTP launched its tiktok account. The account grew from 0 followers up to 600 over three months, with 2-3k views per video on average.